This is a featured piece on Shrink the Church, but here it is for you too.
Lets do a quick exercise is common sense. Pretend for a second that you are a smart person, this shouldn’t be too much of a stretch for STc readers. Now imagine that you combine your knowledge of media technology and your common sense and you invent a revolutionary tool that allows humans to conversate in real-time from all over world in 140 characters or less. Your invention is simple, sweet, and widely popular. Now imagine that companies, entrepreneurs, and everyone under the sun begins using your tool to make money. This is all great news except for one problem: you don’t make a penny. This all leads one to question the first part of this exercise, can the person in this scenario really be that smart if he is the only one NOT making money off his own invention?
Well, meet Twitter. To date, there are no ads, no charges, and no premium level accounts for this widely popular, free social media staple. If there is one thing I have learned in life, nothing stays free for long.
Twitter started during a brainstorm meeting in 2006 at a podcasting company called Odeo. In less than a year, it was being used at South by Southwest festival and the rest is history. To date, Twitter subscribers have used it to fuel revolutions, inform others of major events in real-time, and most recently assist relief efforts during the Haiti earthquake. But Twitter’s business model was late being born and as far as anyone can tell, its income simply involves investment funds from venture capitalists.


